License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Reveille Exec Opens Agency

Reveille’s former head of brand development, Chad Bennett, has opened Populus Brands, a brand-building agency.  The company will partner content creators, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entert

The company will partner content creators, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entertainment brands from entertainment content. Clients include Reveille, Litton Entertainment, Power Music, QuePasa.com and MyYearbook.com.

While at Reveille, Bennett oversaw production and helped build the company’s brand development department, which created "The Biggest Loser" and "MasterChef."

“There’s huge opportunity to use content to develop and build lifestyle brands that complement the viewer experience and drive a maximum number of ancillary revenue streams,” says Bennett. “Populus Brands will focus on leveraging the audience’s relationship with the content to create tangible products and experiences that viewers can bring into their everyday lives."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish