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Random House to Strengthen Kids' Apps Strategy

Smashing Ideas, a Seattle-based digital media agency, has been tapped by Random House Children's Books to develop book-based apps for mobile devices.Random House's children's book authors, illustrators and brands will collaborate with Smashing Ideas' newl

Smashing Ideas, a Seattle-based digital media agency, has been tapped by Random House Children's Books to develop book-based apps for mobile devices.

Random House's children's book authors, illustrators and brands will collaborate with Smashing Ideas' newly formed e-publishing group to produce digital products.

"With app stores being the fastest-growing new channel for digital content, we're excited to work with an experienced partner to build upon our shared expertise and their exceptional track record in this space," says Madeline McIntosh, president of sales, operations and digital at Random House.

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