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Poptropica Adds Master Toy Partner Jazwares

Jazwares has been appointed as master toy licensee for Poptropica, a virtual world for kids ages 8 to 12.The toy maker was granted development, manufacturing and distribution rights for a range of Poptropica action figures and plush for a 2011 release in

Jazwares has been appointed as master toy licensee for Poptropica, a virtual world for kids ages 8 to 12.

The toy maker was granted development, manufacturing and distribution rights for a range of Poptropica action figures and plush for a 2011 release in the U.S.

"Poptropica has already brought so much excitement to the Internet and we are thrilled to translate that tremendous appeal into toys that bring the characters and the kids' creations to life," says Laura Zebersky, executive vice president sales of Jazwares. "For additional interactive play, each of our toys and accessories will include a secret code to unlock exclusive content online."

Poptropica was created by Jeff Kinney, author of the "Diary of a Wimpy Kid" series. The international online destination launched in September 2007.

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