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Polaroid Adds More Digital Imaging Products

Hong Kong-based Starlight Marketing has been tapped by Polaroid to release a line of branded digital imaging products in the U.S. and Canada.In the five-year deal, Starlight will produce instant photography products, such as the Zink-enabled product line

Hong Kong-based Starlight Marketing has been tapped by Polaroid to release a line of branded digital imaging products in the U.S. and Canada.

In the five-year deal, Starlight will produce instant photography products, such as the Zink-enabled product line and the Polaroid 300 instant film camera. Other items under the Polaroid brand will include digital still cameras, digital video cameras, digital photo frames and PoGo mobile products.

"We're thrilled to merge Polaroid's unparalleled experience in the imaging space with Starlight's leadership in developing consumer electronic products," says Scott W. Hardy, Polaroid's president. "Polaroid-branded imaging products from Starlight will deliver cutting-edge technologies that are synonymous with the world-class Polaroid brand."

Polaroid also has a previous deal with Starlight to manufacture and distribute branded flat-panel televisions for retail in the U.S. and Canada, as well as stand-alone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater stations.

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