License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pokemon Expands Tomy Partnership

Pokemon Expands Tomy Partnership

The Pokemon Company and Tomy International have signed a multi-year global master toy agreement, giving Tomy International exclusive rights outside of Asia. Tomy Company, Tomy International's parent company, has been a toy licensing partner for Pokemon in

The Pokemon Company and Tomy International have signed a multi-year global master toy agreement, giving Tomy International exclusive rights outside of Asia.

Tomy Company, Tomy International's parent company, has been a toy licensing partner for Pokemon in Asia since 1997. The new agreement makes Tomy the unified global toy partner for Pokemon.

Beginning in 2013, Tomy International will be the exclusive licensee and distributor for categories including figures, figure accessories and plush.

The toy company will be the first to market with toys based on the upcoming video game sequels, “Pokemon Black 2” and “Pokemon White 2,” available next month.

"We are proud to make this major new global business announcement, and we are thrilled to extend the relationship between Tomy and the Pokemon brand," says Greg Kilrea, president, Tomy International. "As an integrated organization, Tomy can provide our partners with unparalleled access to markets worldwide."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish