Earth Hour Global, World Wildlife Fund and Zinkia Entertainment announced that the Pocoyo will serve as the campaign’s first official Global Kids’ Ambassador. The campaign begins March 26.
As ambassador for Earth Hour, Pocoyo will raise environmental awareness, reminding kids, parents and caregivers to “turn off the lights” during Earth Hour, as well as incorporate easy, environmentally sustainable actions “beyond the hour.”
“Two years ago, Pocoyo started partnering with World Wildlife Fund International and the Earth Hour campaign in Spain,” says José María Castillejo, co-founder and chairman of Zinkia Entertainment. “Through the development of innovative content delivered on a variety of media platforms–a strategy that has been at the core of Pocoyo’s brand growth–Pocoyo encouraged hundreds of thousands of young children to not only turn out the lights for that one hour in March, but also provided them with easily comprehended tips on how they could continue to incorporate eco-friendly habits into their daily lives.”