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Plus Licens Extends with DreamWorks

Plus Licens has extended its agreement with DreamWorks Animation to cover the merchandising, publishing, and promotional rights for the upcoming animated feature films Madagascar 3 and Rise of the Guardians in Russia/CIS.Madagascar 3 will open June 7 in t

Madagascar 3 will open June 7 in the territories; and Rise of the Guardians, based on the forthcoming books by William Joyce, is scheduled for release on November 21, 2012. 

"Plus Licens has been working with DreamWorks Animation for more than ten years and has through the years had fantastic success especially on our Russian market," says Paul Tush, Managing Director at Plus Licens Russia. "We are also happy and proud to continue to work with the Madagascar franchise, whose second installment also set box office records in both Russia and Ukraine in 2009, as well as the new and promising feature Rise of the Guardians."

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