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Planeta Announces Maya the Bee Deals

Planeta Junior has announced three new deals for Maya the Bee encompassing toys, balloons and t-shirts.I.G.T./Cool Things has signed on for a collection of capsule toys based on the “Maya the Bee 3D” TV series; Mondo will create a range of per

I.G.T./Cool Things has signed on for a collection of capsule toys based on the “Maya the Bee 3D” TV series; Mondo will create a range of personalized balloons; and EQSG has designed original t-shirts for the brand.

Planeta Junior has also signed with Italian broadcaster Rai for the CGI-animated series “Maya the Bee 3D” series, which will be on air on the Rai Due network beginning this fall.

“Maya the Bee 3D” is produced by Studio100 Animation in association with TF1 and ZDF. Group Planeta Junior is Studio’s partner in Spain, Portugal, Italy, France, Greece and Cyprus.

Correction: License! Global previously reported that Group Planeta Junior had the rights to Maya the Bee in France; however, in February of this year Studio 100 boughtback the Maya the Bee property rights for France. Planeta continues to represent the property in Spain, Portugal, Italy Greece and Cyprus.

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