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PetSmart Adds Bret Michaels Line

PetSmart Adds Bret Michaels Line

PetSmart  has signed an agreement with Bret Michaels to exclusively launch his Pets Rock collection next summer in the nearly 1,200 PetSmart stores in the U.S. and Canada. This product line follows last year's launch of other exclusive brands, includ

PetSmart  has signed an agreement with Bret Michaels to exclusively launch his Pets Rock collection next summer in the nearly 1,200 PetSmart stores in the U.S. and Canada.

This product line follows last year's launch of other exclusive brands, including Martha Stewart Pets and GNC Pets.

“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities,” says Matt McAdam, vice president of merchandising for PetSmart. “Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”

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