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Perry Ellis Adds Hair Products

PEI Licensing, part of Perry Ellis International, inked a deal with Argento SC by Sicura for Perry Ellis Portfolio men’s electronic hair grooming products.Products will be distributed in department stores throughout the U.S. and Canada. Initial ship

Products will be distributed in department stores throughout the U.S. and Canada. Initial shipments will arrive on shelves by mid-2012.

"This is a great opportunity to extend the Perry Ellis brand to another complementary category with a licensee that clearly has the expertise to interpret the essence of the Perry Ellis lifestyle," says Oscar Feldenkreis, president and chief operating officer, Perry Ellis International. "We look forward to a great partnership with such an industry leader as Argento SC."

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