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Perpetual to Expand Razor Brand

Perpetual to Expand Razor Brand

Perpetual Licensing has been appointed to represent Razor USA, the maker of the Razor scooter, in the development of the company’s brand licensing program.“Razor scooters and the Razor brand have become an iconic symbol around the world. The b

Perpetual Licensing has been appointed to represent Razor USA, the maker of the Razor scooter, in the development of the company’s brand licensing program.

“Razor scooters and the Razor brand have become an iconic symbol around the world. The brand’s dominance in the category, combined with extraordinary high brand awareness and wide distribution network make this a compelling opportunity for both Razor and its prospective licensing partners,” says David Milch, founder and chief executive officer, Perpetual. “Over the years, we’ve watched the brand take off with kids, young adults and parents and Perpetual is thrilled to extend the Razor brand, and its famous logo, into numerous new product categories.”

Perpetual will work with Razor to extend the brand into a broad range of lifestyle products including apparel, eyewear, fashion accessories and other outdoor accessories.

“For more than 10 years, we have carefully built the Razor brand to stand for innovation, high quality and active fun,” says Katherine Mahoney, vice president of marketing, Razor USA. “Our consumers have asked us to bring them new Razor-branded innovative products and with the brand at its highest performance ever, now is the right time to build out this program.”

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