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PEI Licensing Adds Pro Player

PEI Licensing, a division of Perry Ellis International, has signed Shoe Confession for men’s and boy’s athletic and casual sport footwear under the Pro Player brand name.Products will begin to ship in May and will be available within the curre

Products will begin to ship in May and will be available within the current Pro Player channels of distribution.

“We are very excited about our new partnership with Pro Player and Perry Ellis International,” says Joe Safdeye, vice president of sales and marketing for Shoe Confession. “Initial retailer reaction to Pro Player brand footwear has been outstanding. We look forward to working with our fellow licensees and being part of the Pro Player team.”

“Continued expansion into new product categories for our diversified portfolio of brands is extremely important," says Oscar Feldenkreis, president and chief operating officer of Perry Ellis International. "We feel that with its expertise in footwear, Shoe Confession is the right partner for expanding Pro Player into the footwear category.”

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