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Pedigree Extends with Barbie, Pok

Pedigree Extends with Barbie, Pok

Pedigree Books has extended its licensing partnership with children’s brands Barbie and Pokémon for annuals. The annuals, which include stories, activities, quizzes and fun facts, will hit shelves in August. "Both Barbie and Pokém

Pedigree Books has extended its licensing partnership with children’s brands Barbie and Pokémon for annuals.

The annuals, which include stories, activities, quizzes and fun facts, will hit shelves in August.

"Both Barbie and Pokémon are huge brands and we are delighted to continue our long established and successful partnerships together," says Matthew Reynolds, sales and licensing manager, Pedigree Books. "These bolster our highly successful annuals range during a period of time when we are adding to our extensive portfolio with exciting new brands and product concepts."

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