A multi-year deal has been signed between Payless Shoesource and designer Christian Siriano to expand its exclusive line for fall 2011.
The Christian Siriano for Payless line will be expanded to include 20 new shoe and handbag styles—all retailing from $25 to $60. In addition, the agreement includes style refreshments twice a year.
"We are thrilled with the great success of our collaboration with Christian," says LuAnn Via, chief executive officer of Payless. "With his immense creative talent each season and the popularity of his label, it just made sense to provide him with a broader platform. With this expanded arrangement we are making the Christian Siriano for Payless label a stronger brand in our portfolio, and I can't wait to see what his expanded line will bring next fall and to excite our shoppers with his fabulous fashion."