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Payless Announces New Designer Label

Payless Announces New Designer Label

Payless ShoeSource announced a partnership with Colombian fashion designer Silvia Tcherassi to create the latest Payless label, “Silvia Tcherassi for Payless.” The collection will be available in May.Under the two-year collaboration, Tcherassi

Payless ShoeSource announced a partnership with Colombian fashion designer Silvia Tcherassi to create the latest Payless label, “Silvia Tcherassi for Payless.” The collection will be available in May.

Under the two-year collaboration, Tcherassi will design two, semi-annual collections including shoes and handbags for the Spring and Fall seasons. The line will be available in Payless stores in the U.S. and Puerto Rico, as well as stores across Latin America. 
“Silvia Tcherassi for Payless” is the first designer label that will be broadly available at Payless stores in Latin America. 

"Colombia has been an important market for Payless since we opened our first stores in the country more than three years ago,” says LuAnn Via, chief executive officer of Payless ShoeSource. “In Colombia we have found an inspiring and influential fashion industry, vibrant fashion-forward customers who appreciate Payless and all we have to offer, and Silvia, our latest design talent who will join us in our mission to democratize fashion with her international flare, innovative designs and sophisticated style."

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