Saban Brands has announced a new partnership with artist Megan Whitmarsh for a limited edition Paul Frank collection: Julius in Yeti City.
The collaboration will fuse classic Paul Frank with Whitmarsh's futuristic artistic concept for an array of products including apparel, accessories and print work.
Whitmarsh's artwork focuses on a fantasy world called Yeti City, where Julius and his friends encounter colorful landscapes, Keytars and friendly mythical creatures.
"We are very excited to embark on our latest collaboration with fine artist Megan Whitmarsh,” says Elie Dekel, president, Saban Brands. “Merging Megan's aesthetic with our classic design was a great decision as we continue to push the brand in this creative direction."
The Julius in Yeti City collection will debut in spring 2013.
"I want to create a world that is inviting and inspires the audience to daydream and create their own imaginative universes, and I'm thrilled to collaborate with Paul Frank to create products inspired by the creativity and artistic roots of the brand," says Whitmarsh.