Paramount Pictures has partnered with CafePress.com to launch the official Republic of Wadiya store, shopWadiya.com, in conjunction with the release of The Dictator Wednesday.
The site is presented as a resource about the fictional country of Wadiya and its Supreme Leader Aladeen (played by Sacha Baron Cohen) with details on tourism, country history, weather forecasts and even information on investing.
The site also offers a full line of real Republic of Wadiya merchandise, including apparel, art prints, stickers, a limited edition Aladeen watch and the Gold Aladeen Edition Armored Vehicle (available for $675,000).
Fans can also access “The Dictator: Wadiyan Games” app, where they compete as General Aladeen in his four favorite sports–running, swimming, fencing and boxing.
“In a lifelike simulation of what will happen in this year’s World Games, my nation’s finest computer scientists have created a Wadiyan Games app where I neutralize all other opponents and win every gold medal,” Aladeen is quoted as saying on the site.