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Panama Jack Expands Brand

Panama Jack Expands Brand

Panama Jack has inked deals for four new branded product offerings in its core market, and extended its reach into Europe, Asia, the Caribbean, and Central and South America by signing two key agents.Exim Licensing will represent the brand in the Caribbea

Panama Jack has inked deals for four new branded product offerings in its core market, and extended its reach into Europe, Asia, the Caribbean, and Central and South America by signing two key agents.

Exim Licensing will represent the brand in the Caribbean, Central America and South America; and Bradford Licensing will cover Europe, Asia and India. Before signing these agents, Panama Jack marketed its brand solely in the U.S.

Hampshire Group will produce a new line of lifestyle clothing for men. The collection will feature outerwear, pants and shorts, button-down shirts, t-shirts and swimwear.

FGX International, U.S. subsidiary of French eyewear company Essilor, will create a line of sunglasses, sunglass readers, eyeglass cords and cases for Panama Jack. 

Switchboard will make an exclusive line of skateboards, Panama Jack's first action-sports offering.

JGR Copa will produce lightweight aluminum beach chairs, umbrellas and beach towels.   

"Panama Jack is as much an attitude toward life, living and what's important to us as it about actual products," says Kim Manna, president, Panama Jack. "Our brand connects with people because it's real, it's comfortable and it's affordable.  Our new products will provide consumers with even more freedom to enjoy what's most meaningful to them."     

"Panama Jack's attributes of fun, adventure and relaxation have everything to do with the Latin American culture," says Judith Hofman, vice president, licensing, Exim. "We have no doubt that Panama Jack, a solid company with almost 40 years in the market, will become one of the top lifestyle properties in the entire LATAM region and be very successful in the coming years."

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