41 Entertainment has appointed new licensing agents in the U.K. and Eire, as well as Australia and New Zealand for the “Pac-Man and the Ghostly Adventures” TV series, which is slated to air in fall 2013.
Lisle International will handle all licensing and merchandising activity in the U.K. and Eire, and Gaffney Licensing will manage the same in Australia and New Zealand.
“The licensing program in the United States continues to expand at a rapid pace, and we believe that these two fine agencies will be very helpful in developing their respective regions for the simultaneous September 2013 launch,” says Allen Bohbot, chief executive officer, 41e.
Striker Entertainment and 41e together handle licensing initiatives for the brand in the U.S.
“This is a brilliant property that we are excited to represent and we are sure it will be successful in the U.K. and Eire,” says Colin Lisle, managing partner, Lisle International. “We will be speaking with prospective licensees with immediate effect and will be making Pac-Man a major feature at our stand at Brand Licensing [Show] in October in London.”