Global Merchandising Services, worldwide merchandising agent for the boy band One Direction, has signed agreements with a wide variety of North American licensing partners.
New partners for the double-platinum band include Accessory Innovations (bags/backpacks), Browntrout Publishers (calendars), First Act (musical instruments), Hasbro (master toy), I Star (plush, light-up toys), Jazwares (electronics), LF USA (sleepwear), Jay Franco (bedding), MZ Berger (watches, clocks), Sky High (stationery), Trends International (posters), Wish Factory (novelties) and Canadian partners, Revolution (bedding) and LaMour (sleepwear). Products will be available beginning this fall.
"We have gathered an impressive portfolio of licensing partners to help us reach 1D fans in an exciting new way and we look forward to working with all of them," says Barry Drinkwater, founder and owner, Global Merchandising Services.
One Direction is currently touring in the U.S., and has appearances scheduled throughout 2013.
In other One Direction news, a 1D pop-up shop in Australia, created a frenzy of sales for the four weeks it was open on Melbourne’s Chapel Street. Product sold out almost immediately when the temporary shop opened to a swarm of teenage girls.
Global Merchandising Services will be presenting One Direction in Booth 7433 at Licensing Expo, June 12-14 in Las Vegas, Nev.