License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Olly Drives into Augmented Reality

Olly Drives into Augmented Reality

Ideas at Work has released a new augmented reality app based on its preschool series "Olly the Little White Van."

Ideas at Work has released a new augmented reality app based on its preschool series “Olly the Little White Van.” 

The new Olly app works as a remote control, allowing fans to “drive” the white van in real world settings like their bedroom, school or the street where they live.

“We know that children love great stories and great characters, whether it be through television, printed books or a touchscreen. The ‘Olly Augmented Reality’ app, which we think is the first for the preschool age, is a great way of engaging Olly fans and further expands our licensing and social media programs.”

The “Olly AR” app is available now for iOS devices worldwide in the Apple iTunes Store.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish