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October Marks Fourth Straight Month of Sales Gains

U.S. retail sales for October posted an increase of 0.4 percent seasonally adjusted over September and 2.6 percent unadjusted over last year, according to the National Retail Federation. The data marks the fourth straight month of sales gains.The U.S. Com

U.S. retail sales for October posted an increase of 0.4 percent seasonally adjusted over September and 2.6 percent unadjusted over last year, according to the National Retail Federation. The data marks the fourth straight month of sales gains.

The U.S. Commerce Department recently released its total retail sales data (including autos, gasoline stations and restaurants), which increased 1.2 percent seasonally adjusted over September and 5.4 percent unadjusted year-over-year. Specific categories posted the following:

  • Clothing and clothing accessory stores: 0.7 percent increase month-to-month and 1.4 percent increase year-over-year

  • Sporting goods, hobby, book and music stores: 1.0 percent increase month-to-month and 5.9 percent increase year-over-year

  • Building material and garden equipment and supplies dealers: 1.9 percent increase month-to-month and 7.3 percent increase year-over-year

  • Health and personal care stores: 0.1 percent decline month-to-month and 1.6 percent increase year-over-year

"This continued momentum is good news for the industry, especially with Black Friday and Cyber Monday quickly approaching," says Matthew Shay, NRF's president and chief executive officer. "While there is no question that consumer demand has improved, there are still questions about consumer confidence tied to high unemployment. We need to see improvement in key economic indicators to sustain any long-term growth."

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