Norseland is expanding its partnership with Twentieth Century Fox Consumer Products to feature The Simpsons on additional cheese products in the U.K.
The announcement comes after the success of The Simpsons Cheese Chuckles, a cheese pod that features the characters on its packaging and includes a detachable sticker. The Simpsons Cheese Chuckles won the Very Highly Commended award in the Cheese for Children category at this year’s International Cheese Awards, which are judged by U.K. school children. Cheese Chuckles are available at Asda and Tesco stores nationwide.
The new product in the range, The Simpsons Cheesy Slices debuted at Morrisons stores across the U.K. Sept. 24.
“We’re delighted that in under a year Norseland’s Cheese Chuckles has become such a commercial success,” says Lindsey Chester, licensing manager, Fox Consumer Products. “We plan to expand The Simpsons range of lunchbox items to grow our brand presence within this market and we look forward to the imminent launch of the Cheesy Slices.”