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Nickelodeon Signs Victorious Toy Partner

Nickelodeon Consumer Products signed Spin Master to be master toy licensee for the new Nickelodeon show “Victorious.” Spin Master’s new line of products, including fashion dolls and play sets, debuted at New York Toy Fair 2011. Since its

Since its launch in April last year, “Victorious” has been the top live action comedy series in its time slot with kids age 6 and up, reaching 14.4 million kids, 13.7 million tweens and 11.4 million teens each quarter.  Victorious is part of an ongoing global partnership between Nickelodeon and Sony Music.

“The enormous popularity and success of Victorious has led to an overwhelming demand from kids, teens, and tweens,” says Manuel Torres, senior vice president of global toys and video games for Nickelodeon Consumer Products.  “As the master toy licensee for Victorious, Spin Master will engage the show’s loyal and passionate audience and provide them with a lineup of dolls, play sets, and role play items to bring them closer to the excitement of Tori’s life at Hollywood Arts High School.”

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