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Nick Signs Deals Worldwide

Nickelodeon Consumer Products International has signed deals for SpongeBob SquarePants and Dora the Explorer in the Middle East and North Africa.Fibertex Industries will make bed linen, bedding and bathroom textiles in the first-ever NCPI deal in the regi

Fibertex Industries will make bed linen, bedding and bathroom textiles in the first-ever NCPI deal in the region for 3D-printed duvet cover in designs inspired by the two properties. The collection will be sold in retailers including Debenhams, Carrefour, Home Center and Lulu in Bahrain, Saudi Arabia, Kuwait, Oman, Qatar, United Arab Emirates, Yemen, Iraq, Lebanon, Jordan, Egypt, Algeria, Tunisia and Morocco.

Dubai Library will bring a range of Dora the Explorer and SpongeBob SquarePants stationery to Bahrain, Saudi Arabia, Kuwait, Oman, Qatar, United Arab Emirates, Yemen, Iraq, Lebanon, Jordan, Egypt, Algeria, Tunisia and Morocco.

Poland gets its first Nickelodeon branded block deal signed with a major terrestrial broadcaster following a 12-month deal with TVP. For the first six months of the deal, TVP will broadcast episodes of "Dora the Explorer," "SpongeBob SquarePants" and "iCarly." For the remaining six months, it will broadcast "Dora the Explorer," "Penguins of Madagascar" and new boy band hit "Big Time Rush."

"This is a ground-breaking deal for us as it represents the first Nickelodeon branded block deal with a public broadcaster in the country," says Caroline Beaton, senior vice president, international program sales, Viacom International Media Networks. "It will bring some of our best loved preschool, animation and teen focused-live action series to the widest audience of children and youngsters in Poland."

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