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Nick Renews Master Toy

Nickelodeon and Fisher-Price have agreed on a multi-year renewal of their global licensing partnership for preschool programs airing on Nickelodeon and Nick Jr. networks.Key product categories include infant and preschool toys, plush, figures, vehicles an

Key product categories include infant and preschool toys, plush, figures, vehicles and play sets. Highlights for 2012 will be a new toy line for the “Team Umizoomi” series, such as the Come and Get Us counting Umi car (available in fall), and an Olympics and Dora the Explored inspired doll, Fantastic Gymnastic Dora.

“Nickelodeon broke ground in preschool television almost 20 years ago with the first interactive preschool series, ‘Blue’s Clues.’ Current hits ‘Dora the Explorer’ and ‘Team Umizoomi’ continue in Nick’s tradition of innovative, educational programming for preschoolers,” says Sarah Kirshbaum Levy, chief operating officer, Nickelodeon. “With Fisher-Price, we will continue to create engaging toys and unique play experiences for our preschool properties to deepen kids’ connection with these beloved characters and to extend the educational value of our programming.”

“We’re so pleased about our continued relationship with a true innovator in high-quality entertainment,” says David Allmark, executive vice president, Fisher-Price. “Our alliance is a great fit for Fisher-Price as we bring Nickelodeon’s robust screen content to life in toys that offer children an immersive play experience in their favorite character’s world.”

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