Nickelodeon & Viacom Consumer Products has announced a wholesale agreement around NVCP’s adult and kids’ portfolio with Orlando-based Summit Resources International. Latin American and Asian markets will be the strategic focus of the international agreement.
The non-exclusive, multi-year agreement covers all NVCP brands, including Nickelodeon and MTV, and related properties such as SpongeBob SquarePants and Dora the Explorer.
Under the agreement SRI will create wholesale strategies for NVCP’s international brands focusing on top-tier product development and increasing presence at retail.
SRI will work in direct partnership with NVCP consumer product operations in Latin America and Asia to deliver new product collections.
“This deal reflects a strategic effort to fully maximize our product footprint at retail through SRI’s locally established distribution channels in Asia and Latin America,” says Michael Connolly, senior vice president, NVCP, VIMN. “As these regional businesses continue to expand, SRI’s proven market expertise in brand development, manufacturing and licensing will complement and support our existing local consumer product activities, adding more brand value for our partners and new experiences for consumers.”