Nickelodeon Consumer Products Germany signed a multi-property, multi-product deal with merkando, a leading German print-on-demand business.
The deal includes a range of 75 different customized products including hoodies, T-shirts, mugs, computer accessories, baby accessories, lunchware and prints and posters representing MTV, Comedy Central and Nickelodeon programs.
Fans will be able to match the product they want with the property they love in this on-demand shopping experience available on MTV and Nickelodeon's websites and merkando's online platform.
The deal covers Germany, Austria and Switzerland. The first properties to go live with merkando are South Park, SpongeBob SquarePants and Dora the Explorer. The MTV, MTV Streemuse and SpongeBob by SpongeBob brands, plus Ni Hao Kai-Lan, Jackass, The Hills and Pimp My Ride will follow. Plans are also underway to add the VIVA brand plus Big Time Rush, Victorious and iCarly.