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NHL Signs Party City Deal

The National Hockey League inked a deal with Amscan Holdings for official celebration-based products to be sold at Amscan's retail partner, Party City.Amscan will now design, manufacture, and sell NHL-themed party supplies, including tableware, favors and

Amscan will now design, manufacture, and sell NHL-themed party supplies, including tableware, favors and decorations.

"Amscan is excited to add the NHL to its professional sports licensing strategy," says Barry Morin, senior vice president of marketing and licensing, Amscan. "Our retail partners have experienced a tremendous demand for team-specific party supplies, and our growing partnership with the NHL affords Amscan the opportunity to service that demand in Party City stores coast-to-coast."

"Our fans will now have more reasons to celebrate with their favorite NHL team," says Dave McCarthy, NHL vice president of integrated marketing. "Whether it's a game day viewing party, birthday party or hockey team celebration, they'll now be able to find quality, festive and fun party supplies at Party City."

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