NBCUniversal has signed a deal with Mytrak for the NBC reality TV series “The Biggest Loser” to feature the Mytrak health platform in the upcoming season and make the branded weight loss system, The Biggest Loser Slim Coach, available to North American consumers in September.
The Biggest Loser Slim Coach is licensed through NBCUniversal television consumer products group. Better Work and Ladder Up Media brokered the deal.
This fall, “The Biggest Loser” contestants will be furnished with Mytrak, a device that can be worn every day to track physical activity. People all across North America who purchase the system will be able to to compare their activity levels to the show’s contestants, as well as those of their friends and families using the device.
"The Slim Coach provides the most comprehensive, accurate and advanced physical activity tracker available, with tools to plan and track your health and fitness progress," says Kim Niemi, senior vice president at NBCUniversal television consumer products group. “Whether you want to lose weight or achieve new fitness goals, The Slim Coach helps you succeed.”