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NBCUni Creates Biggest Loser Event

NBCUniversal Television Consumer Products is teaming up with NBC’s “The Biggest Loser” season 5 contestants Jackie and Dan Evans and their company, FitWorld, to introduce a series of national run/walk events this fall. The events, which

The events, which will be open to the general public, will include 1K, 5K, half-marathon and full marathon courses and take place at various locations across the U.S. throughout the year beginning Sept. 2 in San Jose, Calif.

Mother and son duo Jackie and Dan Evans were featured in season 5 of NBC’s hit weight-loss series “The Biggest Loser.” The two lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.

“We are very proud to launch the Biggest Loser Run/Walk events, which will be a great opportunity for people of all fitness levels to participate in,” says Kim Niemi, senior vice president, NBCUniversal Television Consumer Products. “We are also pleased to partner with Jackie and Dan Evans who are an incredible inspiration to anyone trying to lose weight, get fit or just stay healthy.”

The Biggest Loser Run/Walk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind “The Biggest Loser.” The deal was brokered by Consumer Strategies.

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