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NBC Universal Greenlights Ben & Jerry's

NBC Universal Greenlights Ben & Jerry's

NBC Universal Television Consumer Products Group and “Late Night with Jimmy Fallon” are teaming with Ben & Jerry’s to introduce a new flavor called “Late Night Snack.” The flavor will hit stores this week.
Late Nigh

NBC Universal Television Consumer Products Group and “Late Night with Jimmy Fallon” are teaming with Ben & Jerry’s to introduce a new flavor called “Late Night Snack.” The flavor will hit stores this week.


Late Night Snack features vanilla bean ice cream with a caramel swirl and crunchy fudge covered potato chip clusters. The concoction was inspired by a skit in which Fallon and house band The Roots performed an original song about Ben & Jerry’s ice cream.

“It’s been really fun working with Ben & Jerry’s on Jimmy’s concept for Late Night Snack,” says Kim Niemi, senior vice president of NBC Universal Television Consumer Products. “With this partnership, ‘Late Night with Jimmy Fallon’ has a great opportunity to create something delicious and do something good–by joining in the efforts to encourage Fair Trade food practices.”

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