Sports icon Muhammad Ali has appointed GreenLight to handle its advertising and promotional opportunities for personal rights and trademarks in Europe and Asia Pacific. A number of licensees have also been signed.
GreenLight will represent Ali's, name, image, likeness, signatures and characterizations. GreenLight also represents Bruce Lee, Steve McQueen, Johnny Cash, Mae West, Buzz Aldrin, the Wright Brothers, Thomas Edison and Albert Einstein.
Meanwhile, a slew of product partners have joined the Ali licensing program including:
USAopoly for an Ali Monopoly game (U.S.)
Vringo for video ringtones (Malaysia and the United Arab Emirates)
C-Life for men's, women's, juniors' and kids' T-shirts, fleece and thermals, as well as onesies (U.S.)
Junction 38 for kids' T-shirts and hoodies, as well as adult outerwear, loungewear and boxers (U.K., Ireland and Channel Islands)
John Sands for a 2012 wall calendar (Australia and New Zealand)
Icon for greeting cards (worldwide)
Mounted Memories for framed presentations with memorabilia, plaques, matted photos, display cases and event covers (worldwide)
Square One Brands for wood plaques, framed artwork, ceramic change trays, book-shaped boxes and wall hooks (U.S.)
Dolce & Gabanna for apparel (worldwide)