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MTVNI Debuts Formats, Adds Territories

MTVNI Debuts Formats, Adds Territories

MTV Networks International will launch four new formats at MIP-TV, each bringing a unique programming concept to the international formats stage. 
“Slips,” an original from MTV U.K., is a street racing show in which two aspiring drivers

MTV Networks International will launch four new formats at MIP-TV, each bringing a unique programming concept to the international formats stage. 


“Slips,” an original from MTV U.K., is a street racing show in which two aspiring drivers bet their cars that they can beat each other around the track. VH1’s “Dance Cam Slam,” is a dance competition for anyone with a web cam and internet connection, with cash and prizes.

“I Used To Be Fat” is a documentary series conceived by MTV’s News and Documentary team. “Moving In” lets parents vote on potential suitors for their kids after both potential partners live in the family home.

In addition to the new formats, MTV Networks International announced deals in new and established territories including Australia, Italy, Nigeria and Norway.

Spike’s “Pros v Joes” will air on Norway’s TV2 and be produced by Mediacircus.  The format has also been optioned by Freehand Productions in Australia. Italy’s leading broadcaster Mediaset has signed for the VH1 reality re-vamp hit “Bridal Bootcamp.”

The BET game show “Pay It Off” has been picked up by Nigerian brand management company Linam Concept, who will partner with a local sponsor to package the format.

“We are extremely fortunate in having such a strong content pipeline, from iconic MTV shows to hip comedy and kids formats; whether it’s MTV, Comedy Central, Nickelodeon or another Viacom brand, what unites our formats is their outstanding track record,” says Caroline Beaton, senior vice president of international program sales at MTV Networks International. “Our latest format deals are across a wide range of markets, in keeping with the fact that our shows are culturally un-limiting and resonate with buyers and audiences all around the world.”

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