MTV announced the launch of localized, hebrew-language service in Israel with Ananey Communications. It is MTV's 64th localized service and follows the launch of Comedy Central Israel.
MTV Israel will be available 24 hours a day to 1.5 million households, targeted to 16-34 year olds. The channel will feature both music videos and long-form programming including "Jersey Shore," "The Hard Times of RJ Berger," "Pranked," "Made," "My Super Sweet 16" and "Pimp My Ride." In addition, MTV will launch a new MTV Israel website, www.mtv.co.il.
"MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people," says Marjory van Mackelenbergh, vice president of music content and business services in emerging markets at MTVNI.