License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mtn Dew Teams for Capsule Collection

Mtn Dew Teams for Capsule Collection

Mountain Dew’s Green Label Exclusives has partnered with lifestyle brand DGK Skateboards and professional skateboarder Keelan Dadd for a capsule collection, in a deal brokered by The Joester Loria Group, North American agents for PepsiCo.The Dew/Dad

Mountain Dew’s Green Label Exclusives has partnered with lifestyle brand DGK Skateboards and professional skateboarder Keelan Dadd for a capsule collection, in a deal brokered by The Joester Loria Group, North American agents for PepsiCo.

The Dew/Dadd/DGK collaborative collection, which launched exclusively on Karmaloop.com Thursday, features essentials for life on the road including a pair of socks, a hip-pouch, sunglasses and a skate deck sticker.

A duffel bag is the centerpiece of the collection, with a custom handle patch that showcases Dadd’s name and signature, the Dew logo and the DGK classic tag logo.

The collection’s look and feel represents a combination of Dadd’s stylistic input and Mountain Dew’s core aesthetic.

“DGK and Moutain Dew are both about doing you and pushing the limits, that’s why it made sense to do something with Keelan–he’s one of the hardest workers out there right now,” says Nick Lockman, lead designer, DGK.

Mountain Dew’s Green Label Exclusives program brings artists and athletes together with top designers to produce one-of-a-kind, limited edition lifestyle products inspired by the beverage brand. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish