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Moomin Shop Opens in London

Moomin Shop Opens in London

The first dedicated Moomin retail outlet has opened in the U.K.’s Covent Garden Market in London. The shop will officially launch Dec. 7 by Pekka Huhtaniemi, Finnish ambassador to the U.K., and Sophia Jansson, creative director and chair of brand ow

The first dedicated Moomin retail outlet has opened in the U.K.’s Covent Garden Market in London.

The shop will officially launch Dec. 7 by Pekka Huhtaniemi, Finnish ambassador to the U.K., and Sophia Jansson, creative director and chair of brand owner Oy Moomin Characters.

The shop will offer a vast selection of Moomin products including toys, books, stationery and gifts, housewares, children’s pajamas and women’s and children’s t-shirts. In addition, the shop will carry a selection of memorabilia and limited edition items, including prints of Tove Jansson’s original sketches for the Moomin characters.

The shop features elaborate interiors including a Moomin Forest staircase, a cave and Moomin Valley, while the main shopping area includes specially constructed Moomin houses to display Moomin products. The interior was developed by Edinburgh based Patrick Haddad, a Moomin fan for many years.

Caroline Mickler Limited is licensing agent for Moomin in the U.K.

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