Monty Bojangles has partnered with Britvic to create a line of natural sweets licensed under Britvic's Robinsons Squash drink brand in its first ever confectionery affiliation. Tesco will be the first retailer to stock the line in June to coincide with Wimbledon.
Monty Bojangles uses only natural colors and flavors, and was selected by Britvic to develop a confectionary line that would be made to taste just as juicy and fruity as the drink.
David Hayes, director of innovation at Britvic, says: “We’re very excited to have entered into a licensing agreement for our Robinsons brand. This new range of sweets, which is based on everyone’s favorite Robinsons squash flavors and made with real fruit juice, is certain to be a big hit with consumers who are looking to treat themselves.”