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Monster Jam Revs Up Merchandise

Feld Motor Sports announced that Monster Jam has signed nine new companies to its licensed merchandise program this year.New partnerships include: apparel by C-Life; wall graphics from Fathead; gift and novelty room decor from Square One Brands; soft stor

New partnerships include: apparel by C-Life; wall graphics from Fathead; gift and novelty room decor from Square One Brands; soft storage, playtents and slumber by Playhut; 6–volt battery operated ride-ons from Street Flyers; bikes from Strider Sports; hobby-grade R/C vehicles from Traxxas; online customizable products including clothing, home goods, school supplies and more from Ty’s Toy Box/Brand Performance; and flavored water and juice beverages from U and Me Marketing.

Key renewals include American Greetings for Monster Jam party goods, giftwrap and social expression; Smilemakers for medical and dental office stickers and Kurt Adler seasonal ornaments, stockings and lights.

“We are thrilled with the strong new partnerships signed over the past few months and the added exposure they will bring to Monster Jam at retail. We expect to continue building on the momentum of the program to enhance the repertoire of licensed products available to our fans,” says Mark Abernethy, Sr. Director of Brand Marketing, Feld Entertainment.

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