Creative Properties has been tapped to represent plus-size model and women's advocate Emme for licensing, marketing and new business partnerships.
The EmmeNation brand is developing product collaborations for active performance wear, fashion apparel and accessories.
"The plus-size market is a $47 billion industry, representing 40 percent of all women's and girls' clothing purchases," says Steven Scebelo, Creative Properties' principal. "The Emme brand can help apparel manufacturers with lines geared toward this demographic stand apart."
Emme is currently the global brand ambassador for OneStopPlus.com, an online fashion destination for plus sizes. She was the first full-figured model to become a spokesperson for a cosmetics company when she signed with Revlon. Emme is also an author and television personality.