The Miss Universe Organization has inked a deal for a line of branded fragrances with Omni Scents, a fragrance marketer and distributor.
The initial launch will consist of three fragrances inspired by the Miss Universe, Miss USA and Miss Teen USA brands. They are each set to hit retail in 2013.
"Around the world, the Miss Universe logo and brand symbolize confidently beautiful women, so it is a natural extension of the brand's identity to introduce fragrance. Our partnership with Omni Scents will empower us to continue to build a lifestyle brand reflective of who we are," says Paula Shugart, president, Miss Universe Organization. "We look forward to entering the fragrance market with a collection of beautiful scents which we believe will complement the Miss Universe brand."
"The Miss Universe fragrance collection, an annual series of three, will express the extraordinary feminine allure and aspirational glamour embodied by the three pageants and the outstanding women who win the titles," says Neil J. Katz, founder and president, Omni Scents. "Young women from every corner of the world dream of competing at Miss Universe and one day becoming as beautiful and accomplished as the winner. We hope to tap into that mindset and with each fragrance create an aura that makes every girl feel confidently beautiful."