Miniclip, the world’s number one online games website, is launching its first national promotion with Del Taco restaurants this month. The 8-week kid’s meal promotion is the beginning of a global brand extension campaign that will leverage Miniclip’s online brand in other venues.
The Miniclip kid’s meal will include an exclusive decoder toy with purchase that will reveal a special code for access to a secret area on Miniclip.com.
This news comes as Miniclip exhibits for the first time in Licensing Expo, all part of a plan expand its brand. The company plans to leverage characters and games like “Hambo,” “Gravity Guy” and “Extreme Skater” for licensing and promotional efforts.
Miniclip is represented by Dimensional Branding Group. “Miniclip has an active, engaged, and growing user base all across the globe that is familiar with our brand name and many of our great game titles whether online or on mobile. It’s an opportunity that’s ripe for a thoughtful brand extension strategy,” says Chris Bergstresser, vice president and commercial director, Miniclip. “We’re looking forward to using the show as the springboard for our brand to access new outlets for distribution in 2012 and beyond.” The company is seeking partners across all product categories and promotional channels as it builds its brand for consumers.