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Mind Candy Partners with E-max

Mind Candy Partners with E-max

Mind Candy has signed the Spain-based company E-max to create Moshi Monsters Clay Buddies, a new arts and crafts inspired collectible. The new toys will hit U.K. retail Oct. 10.The initial launch includes two retail SKUs: the blind flow pack contains two

Mind Candy has signed the Spain-based company E-max to create Moshi Monsters Clay Buddies, a new arts and crafts inspired collectible. The new toys will hit U.K. retail Oct. 10.

The initial launch includes two retail SKUs: the blind flow pack contains two Moshi features cards, three colored pieces of modeling clay and an adoption book that includes instructions on how to make the Moshi, activity suggestions and an adoption certificate; and the box set includes Moshi features cards, six colored pieces of modeling clay, an adoption book and a cardboard scene that kids can use as a backdrop for imaginative play or displaying their completed Moshi Monster Clay Buddies.

"We are absolutely thrilled to announce that Moshi Monster’s will be the first licensed brand partner for Clay Buddies," says Anna Sanfeliu, sales and marketing manager at E-max. "E-max and Mind Candy are committed to helping children to develop and learn through creative play and Moshi Monster’s Clay Buddies is a neat product that encapsulates these brand values.”

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