2waytraffic, the interactive and brand licensing division of Sony Pictures Television, signed a multi-territory deal with leading lottery company, GTECH, for a range of "Who Wants To Be A Millionaire?" and "Who Wants To Be A Millionaire?" Hot Seat instant-win scratch card tickets, in conjunction with local lottery companies.
GTECH has the exclusive worldwide "Who Wants to be a Millionaire?" and "Who Wants To Be A Millionaire?" Hot Seat licenses for the lottery category, excluding the US, Canada, Mexico, Brazil, Puerto Rico, Saipan, Bermuda, Japan and Sweden. The cards will be available in 2011 and players can win cash prizes up to the coveted million.
"'Who Wants To Be A Millionaire?' is one of the most successful game shows of all time," says David Christopher, director of consumer products at 2waytraffic. "We are delighted to welcome GTECH as our partner and licensee to make 'Who Wants To Be A Millionaire?' lottery scratch cards available to consumers for the first time."