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miffy to Lead KLM Airlines Campaign

miffy to Lead KLM Airlines Campaign

KLM Royal Dutch Airlines has teamed up with Mercis for a social campaign featuring Dutch artist Dick Bruna’s character, miffy (called nijntje in Dutch). In the new campaign, developed with the marketing agency Energize, miffy travels to a variety of

KLM Royal Dutch Airlines has teamed up with Mercis for a social campaign featuring Dutch artist Dick Bruna’s character, miffy (called nijntje in Dutch).

In the new campaign, developed with the marketing agency Energize, miffy travels to a variety of KLM destinations and receives travel tips from Chinese personalities at each stop.

The campaign is designed to increase market awareness of KLM’s destinations in the Chinese market.

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