Big Tent Entertainment has tapped Keenway Industries to create a preschool toy line for animated series "Miffy and Friends."
The range to roll out this fall will include tea sets, medical and doctor kits and figurines.
"Miffy continues to experience phenomenal growth around the globe and we are excited to introduce her to new partners, such as Keenway Industries," says Rich Collins, chief executive officer of Big Tent Entertainment. "Keenway has the experience, vision and ability to identify and infuse Miffy's unique personality and heritage into popular play toys that will capture the imaginations of all preschoolers."
Miffy is celebrating its 55th anniversary this year. The property has recently been featured in international museum exhibits, contests and promotions, as well as upcoming merchandise, including a Wii video game and a feature film.