License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Michael's Stocks Up on Dr. Seuss Crafts

Dr. Seuss Enterprises and licensee Colorbok have partnered exclusively with Michael's to introduce a kids' crafts line this fall in stores.The Dr. Seuss-inspired range includes crafts such as creating foam masks, assembling mosaics, constructing clocks, s

The Dr. Seuss-inspired range includes crafts such as creating foam masks, assembling mosaics, constructing clocks, stringing together letters and making puppets. More products will be added in spring 2011.

"When we put together the Michaels line of Dr. Seuss products we paid close attention marrying our core tenets as a brand with the developmental needs of various age groups," says Susan Brandt, president of licensing and marketing at Dr. Seuss Enterprises. "To consumers, Dr. Seuss speaks to creativity, education and fun, and we spent a lot of time with our partner Colorbok tailoring a crafting program for Michaels that will resonate with those core tenets and provide fun activities appropriate for children of all ages."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish