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MGA Taps Activision for Lalaloopsy

MGA has granted Activision Publishing exclusive worldwide rights to develop, manufacture and distribute video games based on the Lalaloopsy brand and characters.The agreement covers entertainment software products across multiple platforms such as handhel

The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices. The first Nintendo DS Lalaloopsy title is expected to debut this holiday season.

MGA Entertainment is currently in development for the first-ever Lalaloopsy feature length movie. This made-for-DVD feature will be released in next spring and will star the original Lalaloopsy characters. 

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