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MGA Expands Lalaloopsy Brand

MGA Entertainment introduced new Lalaloopsy characters at Toy Fair, including the very first Lalaloopsy boy doll, Patch Treasurechest, as well as new play sets. MGA Entertainment also signed several new partners for the brand, including: Jerry Leigh (Appa


MGA Entertainment also signed several new partners for the brand, including: Jerry Leigh (Apparel); Modern Publishing (color/activity books); Added Extras (Cosmetics and Role Play); Jay Franco (Bedding, Beach and Bath); Rubie’s (Halloween Costumes); Berkshire (Cold Weather Wear); Pan Oceanic (Sunglasses); Ceaco (Puzzles) and Lee Publications (Novelty Publishing). 

In addition, MGA Entertainment is currently in development for the first-ever Lalaloopsy made-for-DVD movie, scheduled for release next spring.

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