License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Metrostar to Rep Winnie the Witch

Oxford University Press, publisher of the Winnie the Witch series of children’s books, has appointed Metrostar to manage Winnie’s licensing program.The first Winnie the Witch book hit stores in 1987, and the series has been translated into 27

Oxford University Press, publisher of the Winnie the Witch series of children’s books, has appointed Metrostar to manage Winnie’s licensing program.

The first Winnie the Witch book hit stores in 1987, and the series has been translated into 27 languages and sold over 3.5 million copies.

Metrostar and Oxford University Press are developing a new style guide for Winnie and will be targeting licensees and retailers of apparel, giftware, plush, toys, stationery and accessories. 

"Winnie’s longevity as a picture book character has won her a special place in the hearts of successive generations," says Liz Cross, children’s books publisher at Oxford University Press. "The Winnie brand communicates imagination, creativity, fantasy and, above all, a sense of fun and it is this that we want to bring to the world of licensing.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish